Sample audit · Demo account
Your Waste Report
Last 30 days · 4 active campaigns
Waste Score
0
out of 100 — high waste
Wasted Spend (30d)
$0
36% of $2848 total spend
Conversion Tracking
✓ Active
2 actions · 23 conversions
Waste Score Trend
Last 7 audits · hover for details
Top Fixes
Pause 6 keywords burning $847 with zero conversions
Six active keywords spent $847 in the last 30 days and converted nobody. They match informational searches (tutorials, free tools, certifications) — not buyers.
Add 18 negative keywords immediately
Words like "free", "tutorial", "learn", "certification", and "support" appear repeatedly in your search terms with zero conversions. One negative keyword list upload eliminates all of them.
Display Remarketing spent $408 with 0 conversions
Your Display Remarketing campaign has spent $407.70 this month with no conversions and a 0.004% click-through rate. Pause it until you have 50+ conversions to train the algorithm.
94% of budget in Generic campaign — 1 in 219 clicks converts
Generic — Search has a 0.46% conversion rate vs 4.37% for Brand. Shifting 20% of Generic budget to Brand would likely increase total conversions without increasing spend.
Device Performance
Where your budget is going — and what's converting.
desktop
$0
38% of spend
mobile
$0
56% of spend
tablet
$0
6% of spend
Low Quality Score Keywords
Quality Scores below 5 increase your CPC by 20–400%. These need immediate attention.
| Keyword | Quality Score |
|---|---|
| ppc management software | 3 |
| adwords management tool | 3 |
| competitor ppc tool | 2 |
| google ads optimisation | 4 |
| sem management platform | 3 |
Budget-Capped Campaigns
These campaigns hit their daily cap and stopped showing ads — you missed buyer traffic.
Generic — Search
Daily budget: $40 · Avg daily spend: $40
0
days capped
Campaigns (Last 30 Days)
| Campaign | Spend | Clicks | Conv. |
|---|---|---|---|
| Brand — Search | $342.10 | 412 | 18 |
| Generic — Search | $1205.30 | 876 | 4 |
| Competitor — Search | $892.40 | 398 | 1 |
| Display Remarketing | $407.70 | 156 | 0 |
Zero-Conversion Keywords
These keywords spent budget in the last 30 days with no conversions.
| Keyword | Spend | Clicks |
|---|---|---|
| free google ads | $234.50 | 89 |
| google ads tutorial | $187.20 | 72 |
| google ads agency | $156.80 | 61 |
| free ppc tools | $98.30 | 44 |
| google ads free trial | $87.40 | 38 |
| learn google ads | $83.00 | 35 |
Irrelevant Search Terms
Add these as negative keywords to immediately stop wasting budget.
| Search term | Spend | Clicks |
|---|---|---|
| how to use google ads for free | $145.20 | 58 |
| google ads certification free | $98.40 | 42 |
| google ads tutorial for beginners | $87.30 | 35 |
| google ads agency near me | $76.50 | 31 |
| free ppc management tools | $65.80 | 27 |
| google ads help center | $54.20 | 22 |
| google ads support number | $43.10 | 18 |
| google ads coupon code | $38.90 | 16 |
| google ads for dummies | $32.40 | 13 |
| learn ppc advertising free | $28.70 | 11 |
Competitor Keyword Snapshot
What you're spending on competitor-targeting campaigns.
Competitor Spend (30d)
$892
31% of total budget
Conversions from Competitors
1
$892 cost/conversion
Zero-conversion competitor keywords
| Keyword | Spend | Clicks |
|---|---|---|
| google ads agency | $156.80 | 61 |
| google ads agency near me | $76.50 | 31 |
| ppc management company | $52.40 | 21 |
| best google ads company | $38.90 | 15 |
This is sample data — try downloading the PDF to see what you'd get.
Then connect your real account for your actual numbers.